Posts Tagged ‘Marketing’

The End of Fashion: How Marketing Changed the Clothing Business Forever

Thursday, January 12th, 2012

Product Description
The time when “fashion” was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion in… More >>

The End of Fashion: How Marketing Changed the Clothing Business Forever

Harvard Business Review on Marketing

Sunday, May 1st, 2011

Product Description
The Harvard Business Review paperback series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an … More >>

Harvard Business Review on Marketing